The expansion and exponential growth of the use of the internet via PC's has been astounding to say the least and it is now quite clear that advertising on the net is definitely a necessity of a company's advertising and marketing strategy. So, apart from the traditional mediums of TV, newspaper, magazines and radio and now obviously the internet, what is the next frontier of advertising?
Well, a recent article in the Nikkei Weekly, September 29th, 2008 edition, "Surveying cell pone-Web users" stated that people in Japan are not only using PC's to access the internet but indeed nearly as many are accessing via cellphones. At the end of last fiscal year 72 million subscribers accessed the web with their handsets while 78 million accessed using fixed-line PC’s according to Ministry data.
However, despite the near equal usage numbers, the ad-market for mobile websites was only 62 billion JPY compared to 600 billion JPY for all Internet ads. Definitely not a SMALL difference! In light of these somewhat surprising statistics, a group of some 40 companies including Coca-Cola (Japan), and Matsushita Electric Industrial and as well as web agencies such as Nifty, mobile phone site operator DeNA (Mobage Town site) and NetRatings Japan have established a study group to identify a common system to quantify mobile web usage.
"If we can conduct audience surveys targeting cell phone users, as we now do for PC users, the growth of the mobile ad market will accelerate" Mobile Internet Capital Inc. President, Isuo Nishioka.
Side note: Thank you to Wireless Watch Japan for the Nikkei Weekly pdf attachment.
Australian Chris
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