Thursday, October 2, 2008

Gyaru ?????!!!!!

As one can see and definitely experiences everyday and everywhere, the ubiquitoius nature of keitai in society is not only Japan specific. And even fads and trends that have once been Japan specific, such as cosplay, have permeated the cultural boundaries of other countries. So, this brings me to the unique world of gal or as they say in Japan, gyaru, and its ketai culture.......

"Gyaru (ギャル) is a Japanese transliteration of the English word gal. The term gradually drifted to apply to a younger group, whose seeming lack of interest in work or marriage gained the word a "childish" image. It is now used almost interchangeably with kogyaru and younger generations." So, if you happen to be in the Shibuya or Shinjuku neighborhood, Tokyo, Japan, I would bet you my 'pocket money' that you would have a high chance of bumping into one.

Ok, so your thinking fine...gyaru is merely a fashion sub-culture in Japan that is yet to be seen in other parts of the world......... True, but there's more. Not only is gyaru a fashion sub-culture with its own sub-sub-cultures it has also integrated its own perculiar and very distinct form of ketai writing (mobile phone shorthand).

Introducing........GYARU MOJI!

To explain the wonders and mysteries of gyaru moji, I need to incorporate the help of wikipedia. Gyaru-moji replaces characters with visually similar characters or combinations of characters. It incorporates many hiragana, katakana and kanji which are taken apart and reassembled using different characters including alphabet characters. So, for example Lt wouldn't correspond to the Latin characters 'L' and 't' but instead it would correspond to the hiragana, け ('ke'). Notice that it looks very similar when written. It is unclear why this usage is now seen.....and it may remain to be unclear.

So, what I am wondering now is.....what's next? And upon realizing the fact that there will be a next sub-culture and sub-sub-culture in both the real and technological worlds....I am happy to say....it certainly keeps things interesting and intriguing.

Australian Chris

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